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Building value and innovation through strategic design and thinking.
The 4 tenets of my business design process.
My experience spans across all 3 spheres with UX as the core of my expertise.
Solving problems one step at a time.
I adopt a strategic approach when solving human-centred problems through UX and business design.
Product tipping point
Research
Understanding the product tipping point was crucial in the analysis of Meiro's value proposition. It indicated tension in terms of balancing between business goals and user needs. This helped us pinpoint early signs of conflict that might potentially impact the product's long-term growth.
Strategy
MoneyLover app allows users to plan for their finances by creating digital wallets. Planning and creating the digital eco-systems is one part of my work that enables me to see the dynamics of how a product/service can benefit its users. This design visualization helped me propose, improve and develop more efficient and effective designs for MoneyLover's users.
Designing eco-systems
Strategy
Creating product value through value innovation. In Meiro's case, we analyzed and research on possible ways to help build product value for users and Meiro using the four action framework. Recommending new key experience points to realign new product value propositions for stronger long-term growth.
Adjusting for value
While working on the Meiro project, I knew for sure we had to dive deeper to know who our audiences were. What were their behaviors and their needs? Researching on these audiences can be tricky because there were a lot of variables defining who was the audience in favour of the product.
Research
Identifying our audience
Resolving simple usability issues is a fundamental step to improve a product's user experience. However, the value can be exponentially amplified through building core competencies around the product. These advantages are designed with the product's value proposition and brand strategy in mind.
Research
Building advantage
Strategy
The data collected from user research of the OneService app gave us clarity on the importance of building long-term habitual usage. By tapping on the data collected from user reported cases to suggest or recommend new features will help to improve app experience through predictive modeling. Effective use of the app answers user needs and promote new experiences.
Predictive modeling
Strategy
Digital service design happens at the crossroad between UX and Service Design. Through the understanding of ACRES' digital eco-system, I was able to map out the areas that UX can have a direct impact on. On top of that, service design maps out the entire product eco-system, giving us access to areas of the visitor journey where value can happen. This allowed us to break down existing, unrealized and potential value gains across the eco-system.
Projecting growth
Working with biases
While working on the ACRES project, I wanted to further understand the effects of design psychology and behavioral economics on the impact of business. This was a case study we did to experiment with using several biases and design alterations to trigger better results for ACRES.
Design Strategy
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